DEFAERO Andy Marshall Strategy Series–Using Polling to Develop Strategy w/ Dr Darrell Bricker [Nov 14, 2020]
Welcome to the DEFAERO Andy Marshall Strategy Series, our weekly discussion with leading thinkers on security, business and technology, sponsored by Bell. Our series is named after Andy Marshall, one of America’s greatest strategic minds, to mark the one year anniversary of his passing. Dr Darrell Bricker, the global CEO of Ipsos Public Affairs, one of the world’s leading polling and analysis firms, discusses lessons from the 2016 and 2020 US elections, accuracy in polling, improving accuracy and more with Defense & Aerospace Report Editor Vago Muradian. This conversation is part of a series on strategists and strategy devoted to the memory of one of the nation’s greatest national security strategists, Andy Marshall, the former director of the Pentagon’s office of net assessment and sponsored by General Atomics Aeronautical Systems.